Black Friday · Cyber Monday 2026

Your biggest sales week, built for you.

Sale emails, ad creative and site banners for Shopify brands, ready before the rush. Pick a package, pay online, and we get started straight away.

See the packages How it works
Why start now

The brands that win BFCM are ready weeks before it starts.

Early Nov

Build your early access list

A pop-up and teaser emails warm your customers up, so they're waiting for the sale instead of finding it by accident.

Sale week

Show up everywhere at once

Emails, ads and your homepage all carry the same offer and the same deadline, so every touchpoint pushes towards checkout.

After

Keep selling while you're busy

Abandoned cart and welcome flows carry the offer automatically, so you recover sales you'd otherwise miss.

Packages

Pick what you need.

Fixed scope, fixed price. All prices AUD plus GST.

Last orders 7 NovSpots 5 brands
Creative

BFCM Ad Creative Pack

For brands running their own ads who need fresh sale creative.

$1,000+ GST
Pay now · one-off
  • 8 ad creatives with copy
  • Teaser, launch and last chance angles
  • Sized for Meta and Instagram (1:1, 4:5, 9:16)
  • One round of revisions
  • Delivered within 5 business days
Buy now
Email

BFCM Email Series

For brands with an email list who want the sale handled.

$1,500+ GST
Pay now · one-off
  • 6 campaign emails, designed and written
  • Pre-teaser, early access, launch, weekend reminder, last chance, Cyber Monday
  • Scheduled in Klaviyo
  • Early access segment set up
  • Delivered for approval within 7 business days
Buy now
★ Most popular

BFCM Launch Kit

Everything you need to run the sale yourself, done for you.

$2,200+ GST
Pay now · one-off
  • Ad Creative Pack + Email Series, plus:
  • Early access signup pop-up
  • Website sale banners for desktop and mobile
  • Abandoned cart and welcome flows updated with your offer
Buy now
Save $300 on buying separately
Done for you

Full BFCM Done-For-You

For brands that want the whole sale planned, launched and managed.

from$4,500+ GST
Book a call · tailored
  • Everything in the Launch Kit, plus:
  • Offer strategy session
  • Meta and Google sale campaigns built and launched
  • Managed daily from 20 Nov to 1 Dec
  • Post-sale results report
Book a call
Built for ShopifyEmail work runs in Klaviyo. Ads run on Meta and Google.
You approve everythingNothing goes live until you've signed off.
Ad spend is separateAny ad budget is paid by you, direct to the platforms.
Yours to keepAll creative, emails and accounts stay with you.
How it works

From checkout to launch in four steps.

01

Choose and pay

Pick your package and check out securely online.

02

Send us the details

A short onboarding form covers your offer, brand assets and account access.

03

Kick-off call

A 20-minute call to lock in the offer, timing and anything we need from you.

04

We build, you approve

You review everything before launch, and it goes live on schedule.

Who you're working with

Seven years running ads and email for ecommerce brands.

VP Marketing is a small, hands-on agency. You deal directly with me, not a chain of account managers.

Klaviyo overview showing A$120,657 in attributed email revenue over 90 days
One client's Klaviyo results over 90 days: A$120,657 in email revenue, 89% of it from automated flows, on a store doing roughly A$500,000 in that period.
Matthew Hanfeld
Director & Founder

Matthew Hanfeld

$500K+Monthly ad budgets managed
7+ yrsIn paid ads & CRO
5.0 ★Google rating
★★★★★

"Matt has been an absolute super star for our business. He genuinely cares and wants the best for us. Communicates clearly and explains his processes really well."

Ashby Bingham · Google review
★★★★★

"VP Marketing have helped take our company website marketing to the next level. Matthew is a creative thinker, timely, energetic and focused on delivering success for us."

Tony Colles · Sales Director, Eskimo Heat
Linen Connections
Lash Rescue
Eskimo
Homeland Tactical
Turmeric Vitality
MK Lash Fan
Questions

Good to know before you buy.

What do you need from me?

Your offer (or we'll help you shape it on the kick-off call), your logo and product images, and access to Klaviyo and/or Meta depending on the package. The onboarding form walks you through it.

Why is there a 7 November cut-off?

We need enough time to build, get your approval and schedule everything before Black Friday on 27 November. With only 5 spots, once they're gone we close orders early.

I don't use Klaviyo. Can you still help?

The Ad Creative Pack works for any brand. For email, book a call and we'll check whether your platform can support the series.

Does the price include ad spend?

No. Ad budgets are paid directly by you to Meta and Google. The Done-For-You package includes managing that spend through the sale.

What if I want changes?

Each package includes a round of revisions, and nothing goes live without your sign-off.

Can I get a refund?

Payment is upfront and secures your spot. If we haven't started work, you can cancel for a full refund. Once work has begun, packages are non-refundable.

Only 5 spots before Black Friday.

Last orders Saturday 7 November. Secure yours today and we'll start this week.

Choose your package